We’ve been playing with the idea of starting an online publication for a while now. Even in its conceptual stages (a euphemism for drunken brainstorming), I knew there’d be a few hitches––dealing with limited contact between writers through e-mail, finding a simple hosting plan, coding a solid site design, et cetera. I never imagined that the project’s biggest snag would be giving it a name.
Seriously. It took forever.
Realizing that just about every domain name had already been registered and parked, Nick and I were forced to throw around names for two or three weeks. Some were quirky (Deep Sea Life), some were sophisticated (The Emperor), and some were just plain stupid (Higgledy-Piggledy).
And so the fruits of our labor yielded The Bygone Bureau. It’s a pretty snappy name for what I can only guess will become the world’s most popular publication.
From there, all the remaining problems felt inconsequential. The writer staff proved to be reliable through e-mail, even with a little miscommunication. Finding internet hosting was a breeze. I will admit that customizing the Bureau’s layout has made me realize just how little I understand about HTML and CSS, but a weekend of meticulous tweaking with Broken Social Scene on repeat gave me more than satisfactory results. (If something looks off, please drop me a line; if you’re using Internet Explorer, then I don’t care.)
I encourage you to check back every Monday, Wednesday, and Friday for new articles. We’re a publication without a physical location, without a focus, and without a plan. If I know anything about underdogs, it’s that they always win.
The Bureau’s launch, June 25, 2007, will go down as one of the single-most important dates in history.
So here we go.